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Hospitality / Aurel Retreats

Personal guest service at every property, around the clock

A guest concierge agent connected to the reservation system that answers inquiries, changes bookings and tailors stays across fourteen boutique properties.

Client
Aurel Retreats
Industry
Hospitality
Duration
9 weeks
Services
Workflow Design, AI Agent Development, Deployment & Optimization
Sculptural white retreat house among desert boulders at dusk
Average reply time
2 min
More direct bookings
22%
Growth in ancillary revenue
18%
Guest rating for service
4.9/5
01The challenge

Where the work was stuck.

Aurel’s reservations team answered every guest email by hand across fourteen properties and four time zones. Replies took hours, and inquiries that arrived overnight often became bookings with a competitor.

Upgrades, transfers and special requests were offered inconsistently, leaving revenue on the table.

Average reply to guest inquiries
6 hrs
Properties, four time zones
14
Consistent upsell process
0
02The solution

What Cortex built.

We designed a concierge agent that speaks in Aurel’s voice, understands each guest’s profile and history, and checks live availability in the property management system before offering options.

It confirms changes, suggests relevant upgrades and experiences, and briefs the property team ahead of VIP arrivals.

03Automation system

How the system works, step by step.

  1. 01Trigger

    Guest inquiry

    Email, chat or messaging

  2. 02AI agent

    Concierge agent

    Understands request and profile

  3. 03System

    Check availability

    Live inventory and rates

  4. 04AI agent

    Tailor the offer

    Options, upgrades, experiences

  5. 05Action

    Confirm booking

    Reservation updated instantly

  6. 06Human

    Brief the property

    VIP and special requests

TriggerAI agentSystemHumanAction
04Results

Guests get thoughtful replies in about two minutes, day or night. Direct bookings and ancillary revenue both grew in the first season, while the reservations team focused on high-touch requests.

It feels like every guest has a personal concierge from the moment they first write to us. That is exactly the experience our brand promises.
SRSofia ReyesDirector of Guest Experience, Aurel Retreats
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